The world we know is rapidly changing. More than ever, consumers purchase products and services online. So what influences their purchasing decisions? Testimonials and reviews are a key aspect. We have witnessed a large rise in influencer marketing over the past few years. But trends are evolving further. Recent studies have found that consumers prefer UGC over influencer marketing. There is a high chance of purchasing if the content is tied to a relatable person, like your next door neighbour or a friend. Every day people who recommend products and services that they have tried and can full heartedly recommend to others.

Jane Doe, CEO